It's sink or swim
Should Small Businesses Shutter—or Soldier On?
Weighing the downsides of closing business versus revenue loss, layoffs, insolvency, and coronavirus exposure.
Cashing in on COVID
Stimulus Checks Are Coming In. Will They Be Enough?
With the economy stuttering, legislation has passed to stimulate recovery and aid small businesses. Will it be enough?
The Blacker the beauty, the sweeter the biz
The Beauty Brands to Know Helmed by Black Women
For decades, products in the beauty aisle tended to exclude women of color. Here are four Black women changing that narrative one successful business at a time.
Behind the scenes of a pre-seed launch
Startup Diaries: The Clean Skincare Company Centered on Skin Conditions
Supermaker goes to work with a co-founder fundraising for her new skincare company marrying skin conditions with self-care.
Ingestible treats that are good for your skin
Sundaily Is Making Gummies for Your Skincare Routine
Resisting the "VC Treadmill" to build a brand of botanical gummies helping users care for their skin—from within.
Making sense of CBD
The Best CBD Skincare Products for Your Self-Care Routine
Our picks for the best products in CBD, packed with fine print to help you choose the ones that are best for you.
Looking For Liquidity
What It Means to Be ‘Cash-Poor, Equity-Rich’
Ju Rhyu’s Korean-inspired acne patch is taking the beauty world by storm—but that doesn't mean the brand or its founder are living on easy street.
From exhaustion to exuberance
Building an Early-Stage Beauty Startup for People on the Go
After a successful Kickstarter campaign and first year of online sales, Pocket Palette sets its eyes on fundraising and expansion.
Every Shade in Between
Ushering in Beauty's Age of Inclusion
Deepica Mutyala's lipstick hack video amassed a viral 10 million views. Now big beauty and venture are getting behind her company's inclusive product movement.
BTS of a Fledgling Wellness Brand
Startup Diaries: Pretty Mushroom
After studying neuroscience at Johns Hopkins, Nadine Joseph founded Pretty Mushroom with the goal of simplifying the confusing world of adaptogens.
Applying Corporate Strategy to an Indie Personal Care Brand
The Self-Funded Latina Haircare Co. Beating Big Name Brands
"You have so much power; what they’re going to have to pay for and do the most in order to try and replicate, you already have the insider information."
Upgrading beauty staples through the lens of wellness
Beauty Goes Self-Care: Behind the Scenes With Golde
A day in the life of the youngest Black woman to launch a brand in Sephora.
