April 28, 2020

Supermaker: Crafting Business on Your Own Terms

From market stand to global brand.

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Exclusive episodes of our podcast Supermaker Radio! Learn more.

Jaime Schmidt is the quintessential maker-made-good.

It didn't take long for consumers nationwide to fall in love with her line of personal care products made with passion.

Jaime’s story of founding Schmidt’s from her kitchen and growing it into a global brand is one for the ages.

Paul Polman

About the Book

Jaime Schmidt started out making natural products in her kitchen, and in just seven years, grew her brand into 30,000+ stores and sold it to consumer goods giant Unilever in a nine-digit acquisition.

Suffice to say, she’s got a story to tell.

Through unfiltered storytelling and instructive takeaways illustrating her growth from maker to magnate, Supermaker shares Schmidt’s secrets to scaling operations, branding, sales growth, product development, mar­keting and PR, partnerships, and customer engagement.

Following her growth from kitchen to acquisition, Supermaker is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction.

About the Author

Jaime Schmidt

Jaime Schmidt is the quintessential maker-made-good.

Having led Schmidt's Naturals to sales in over 30 countries and stores like Target, Costco, CVS, and Whole Foods, Jaime continues to support the brand’s expansion and partnerships with the likes of Jane Goodall and Justin Bieber.

Jaime is also the co-founder of Supermaker, a business media company whose website you’re on right now. Supermaker spotlights diverse, independent founders and equity-driven narratives that are focused on helping level the playing field for women and people of color. Similarly, also alongside her husband Chris Cantino, Jaime is co-founder of Color, an investment fund that supports entrepreneurs largely excluded from the venture financing system.

Jaime has been recognized twice by Goldman Sachs' 100 Most Intriguing Entrepreneurs awards, Inc.’s Female Founders 100, Ernst & Young's Pacific Northwest Entrepreneur of the Year, the Create & Cultivate 100, and is an inaugural mentor of the Inc. Founders Project.

For PR inquiries, please contact press@supermaker.com.

A podcast for crafting business on your own terms.

Featuring real talk from business leaders and creatives sharing hard-sought wisdom and indispensable advice.

Supermaker: Crafting Business on Your Own Terms serves as a guidebook for those hoping to scale into a financially successful business.

But to get there, Jaime received advice from hundreds of experts along the way.

Supermaker Radio features guests that represent thought leadership across an array of industries: retail, tech, beauty, venture capital, food and bev, DTC, and consumer packaged goods.

Subscribing to the podcast is free! But pre-orderers get early access to special guests and exclusive recordings throughout Season One.

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