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Go from maker to magnate.
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“If you have an idea, follow Schmidt’s playbook.”
“The secret sauce for launching and executing a successful business plan. It’s a must-read for emerging entrepreneurs!”
“Jaime’s story of founding Schmidt’s from her kitchen and growing it into a global brand is one for the ages.”
“Jaime Schmidt is the quintessential maker-made-good.”
Suffice to say, she's got quite the story to tell. Not only about how she did it, but all the unbelievable twists and turns along the way that threatened to sink her business.
Through unfiltered storytelling and instructive takeaways learned during her growth from maker to magnate, Supermaker shares Jaime's secrets to financial success, marketing, operations, sales growth, product development, PR, partnerships, and customer engagement.
Following Jaime from kitchen to acquisition, Supermaker is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction.
About the Author
Having led Schmidt's Naturals to sales in over 30 countries and stores like Target, Costco, CVS, and Whole Foods, Jaime continues to support the brand’s expansion and partnerships with the likes of Jane Goodall and Justin Bieber.
Jaime and her husband Chris Cantino are also the founders of Supermaker, an inclusive media company built for makers, startups, and creators. The two are also the founders of Color, an investment fund that supports entrepreneurs largely excluded from the venture financing system.
Jaime has been recognized twice by Goldman Sachs' 100 Most Intriguing Entrepreneurs awards, Inc.’s Female Founders 100, Ernst & Young's Pacific Northwest Entrepreneur of the Year, the Create & Cultivate 100, and is an inaugural mentor of the Inc. Founders Project.
For PR inquiries, please contact press@supermaker.com.
"If you have an idea, follow Schmidt's playbook." -Forbes
"Jaime Schmidt's Supermaker contains the secret sauce for launching and executing a successful business plan. It's a must-read for emerging entrepreneurs!" -Barbara Corcoran, Founder of The Corcoran Group and Shark on Shark Tank
"[A] behind-the-scenes look at Schmidt's business strategies, designed to inspire and advise entrepreneurs hoping to follow a similar path to startup success." -Entrepreneur
"Jaime Schmidt is the quintessential maker-made-good." -Inc.
"Supermaker tells the story of how passion and determination can build a successful brand." -Tony Hsieh, CEO of Zappos.com
"It didn't take long for consumers nationwide to fall in love with her line of personal care products made with passion." -Marie Claire
"The greatest gift in Jaime's new book, Supermaker, is not only learning from her experience building, scaling, and selling Schmidt's Naturals but also just how relatable her story is for us all. We can all see ourselves in Jaime's story." -Arlan Hamilton, Founder of Backstage Capital
"Jaime's story of founding Schmidt's from her kitchen and growing it into a global brand is one for the ages." -Paul Polman, Unilever
"Jaime is not only a successful business woman but also a phenomenal storyteller who isn't afraid to be transparent about the ups and downs of being an entrepreneur. Could not recommend this book enough for anyone starting out and looking for guidance. She is full of wisdom." -Jaclyn Johnson, CEO and Founder of Create & Cultivate
"I'm so inspired by Jaime. As an entrepreneur myself, I love observing the journeys of women who have built massive businesses led by passion. When I look at what Jaime has built, I see more than a product. I see innovation and purpose. I am soaking in every chapter of this book as learnings!" -Deepica Mutyala, founder and CEO at Live Tinted
Inc.
Jaime Schmidt worried about startup founders struggling to gain traction in this crazy time. So she's giving them money, mentors, and her own hard-earned wisdom.
Entrepreneur
Jaime Schmidt started selling natural deodorant at farmer's markets in 2010. By 2017, she sold her company to Unilever.
Business Insider
That was 2010. In 2017, Schmidt sold her company to Unilever for nine figures. By the time of the acquisition, Schmidt's Naturals was already being sold in dozens of countries and by thousands of retailers.
Forbes
“The number of women starting businesses is rising at record rates, and these women are bringing fresh ideas with major growth potential to otherwise stagnant industries.”
Entrepreneur
Jaime Schmidt built and sold Schmidt's Naturals for millions. Her advice: Don't focus too much on the challenges ahead. Just get going.
Inc.
Her products stormed the shelves of CVS, Walmart, Costco, and Whole Foods. By 2017, when Schmidt sold her company to Unilever for an undisclosed amount, Schmidt's Naturals was in more than 14,000 stores in over 30 countries, with year-over-year growth of 300 percent.
Create & Cultivate
Jamie Schmidt knows a thing or two about building a successful business. Case in point: Less than 10 years after launching her eponymous natural skincare line Schmidt’s Naturals from her small kitchen in Portland, Oregon, it was acquired by the personal care powerhouse Unilever in 2017. Schmidt and her company really led the charge for the natural movement around personal care products.
Forbes
An 800-square-foot home transformed into a rudimentary lab. Pots, pans, and other sundry household objects repurposed to make the first handcrafted prototypes of a revolutionary new product. The founder, a newcomer to the industry, working around the clock to produce and deliver for an exponentially growing cadre of adoring fans.
Supermaker
Consumer goods startups have been in the headlines for failing the expectations of shareholders and customers. Turns out makers are the antidote for recent threats to the space.
Quartz
What good are a company’s values if they don’t serve the very employees who are working so hard to keep customers happy?
Entrepreneur
Those who stick too rigidly to the business plan, die by the business plan.
Harvard Business Review
The leap. That exhilarating moment when you have a business idea, but committing full-time means taking on major risks.
