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Supermaker: Crafting Business on Your Own Terms

Go from maker to magnate.

🎧 Headphones on?

If you have an idea, follow Schmidt’s playbook.

The secret sauce for launching and executing a successful business plan. It’s a must-read for emerging entrepreneurs!

Jaime’s story of founding Schmidt’s from her kitchen and growing it into a global brand is one for the ages.

Paul Polman

Jaime Schmidt is the quintessential maker-made-good.

About the Book

Jaime Schmidt started out making natural products in her kitchen, and in short time, grew her brand into 30,000+ stores and sold it in a nine-figure acquisition.

Suffice to say, she's got quite the story to tell. Not only about how she did it, but all the unbelievable twists and turns along the way that threatened to sink her business.

Through unfiltered storytelling and instructive takeaways learned during her growth from maker to magnate, Supermaker shares Jaime's secrets to financial success, marketing, operations, sales growth, product development, PR, partnerships, and customer engagement.

Following Jaime from kitchen to acquisition, Supermaker is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction.

How about an audiobook preview?

The Documentary: From Maker to Magnate

About the Author

Jaime Schmidt

Jaime Schmidt is the quintessential maker-made-good.

Having led Schmidt's Naturals to sales in over 30 countries and stores like Target, Costco, CVS, and Whole Foods, Jaime continues to support the brand’s expansion and partnerships with the likes of Jane Goodall and Justin Bieber.

Jaime and her husband Chris Cantino are also the founders of Supermaker, an inclusive media company built for makers, startups, and creators. The two are also the founders of Color, an investment fund that supports entrepreneurs largely excluded from the venture financing system.

Jaime has been recognized twice by Goldman Sachs' 100 Most Intriguing Entrepreneurs awards, Inc.’s Female Founders 100, Ernst & Young's Pacific Northwest Entrepreneur of the Year, the Create & Cultivate 100, and is an inaugural mentor of the Inc. Founders Project.

For PR inquiries, please contact press@supermaker.com.

Praise for Supermaker

"If you have an idea, follow Schmidt's playbook." -Forbes

"Jaime Schmidt's Supermaker contains the secret sauce for launching and executing a successful business plan. It's a must-read for emerging entrepreneurs!" -Barbara Corcoran, Founder of The Corcoran Group and Shark on Shark Tank

"[A] behind-the-scenes look at Schmidt's business strategies, designed to inspire and advise entrepreneurs hoping to follow a similar path to startup success." -Entrepreneur

"Jaime Schmidt is the quintessential maker-made-good." -Inc.

"Supermaker tells the story of how passion and determination can build a successful brand." -Tony Hsieh, CEO of Zappos.com

"It didn't take long for consumers nationwide to fall in love with her line of personal care products made with passion." -Marie Claire

"The greatest gift in Jaime's new book, Supermaker, is not only learning from her experience building, scaling, and selling Schmidt's Naturals but also just how relatable her story is for us all. We can all see ourselves in Jaime's story." -Arlan Hamilton, Founder of Backstage Capital

"Jaime's story of founding Schmidt's from her kitchen and growing it into a global brand is one for the ages." -Paul Polman, Unilever

"Jaime is not only a successful business woman but also a phenomenal storyteller who isn't afraid to be transparent about the ups and downs of being an entrepreneur. Could not recommend this book enough for anyone starting out and looking for guidance. She is full of wisdom." -Jaclyn Johnson, CEO and Founder of Create & Cultivate

"I'm so inspired by Jaime. As an entrepreneur myself, I love observing the journeys of women who have built massive businesses led by passion. When I look at what Jaime has built, I see more than a product. I see innovation and purpose. I am soaking in every chapter of this book as learnings!" -Deepica Mutyala, founder and CEO at Live Tinted

Articles & Press

Articles by Jaime

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