Applying Corporate Strategy to an Indie Personal Care Brand

The Self-Funded Latina Haircare Co. Beating Big Name Brands

"You have so much power; what they’re going to have to pay for and do the most in order to try and replicate, you already have the insider information."

Welcome to The Leap, where women and nonbinary entrepreneurs open up about what it took to get to where they are now. In 2018, women founders received just 2.2% of the $130 billion in venture money invested in the United States. Given these odds, it’s time to get real about what it’s really like to be a woman founder. From raising capital to imposter syndrome, we explore what it takes for women to enter the world of entrepreneurship.

Today, we chat with Julissa Prado, founder and CEO of Rizos Curls, a curly-hair product line whose mission is to help their customers embrace their natural curly hair texture.