For Trinity Mouzon Wofford, inclusivity and holistic health are at the center of her brand, Golde. Wofford founded the company with her longtime partner, Issey Kobori, after watching her mother struggle with a chronic autoimmune disease.
Golde is a Brooklyn-based company making superfood essentials for health and beauty. They use real superfood extracts to create an array of products—from smoothie boosters to face masks—with the goal of making holistic health products accessible to all who need it. Golde’s products have been carried in Madewell, Free People, and goop. And, in April, Wofford became the youngest Black woman to ever launch a brand in the multinational beauty store Sephora.
We took a look at Wofford's schedule to learn about her typical day as a young founder running a two-year-old startup in the wellness space.
6:00am –– It’s a gloomy Monday so I “sleep in” (I’m generally up between 5:00-6:00am every day). I get up to check my emails and brush my teeth. If anything’s super urgent, I’ll handle it right then and there. I find that my brain is the most active very early in the morning so from 6:00 am to noon are my key moments to get stuff done, especially the more challenging stuff. I try to capture as much of that as possible and I’ve noticed once 4:00 pm rolls around I’m not as sharp so I try to stack the early part of my day and go from there.
6:30am –– I do a quick yoga routine via YouTube from my living room floor. At this time my boyfriend/business partner isn’t up yet, so it’s a nice opportunity for me to take some time for myself. Sometimes it’s hard to commit to a workout, but I find that even 30 minutes of stretching resets my mind in a powerful way.
7:00am –– I hop in the shower and then get dressed.
8:00am –– I’m at my desk and ready to dig into everything. I work from home with my boyfriend, Issey, so there’s no commute which is great.
8:00am - 9:00am –– I'mandling inquiries that came in over the weekend –– everything from partnership requests, press features, to retailers looking to stock our products. I’m also setting up my to-do list for the rest of the day. Right now we’re working through a few new product launches, so at 9:00am we’re connecting over morning smoothies on [our] product roadmap and next steps.
10:00am - 12:00pm –– I’m bouncing between meetings for upcoming partnerships and events for the summer. We have several pop-up events scheduled this summer in both New York and the west coast. I’m taking calls and meetings with space managers for each spot to ensure that everything is set up for success for the events. I had one meeting at a cafe and posted up here for a few hours to take the rest of the phone calls.
12:00pm –– I’m back at home for lunch. I throw together a quick salad bowl from leftovers in the fridge: wheat berries, romaine, artichokes, and a big scoop of homemade hummus. Super easy and filling.
12:30pm –– I’m back into emails for a few hours. We’re working on product development for a few new SKUs, so I’m reaching out to our manufacturers and suppliers for samples of packaging and raw materials.
3:00pm –– Issey and I break for our daily walk and talk. Typically we’ll walk for at least an hour every day around our neighborhood. It’s really therapeutic to get out of the house since we work from home. The walks are also really helpful as an opportunity to talk through any big decisions that I’m feeling blocked on. It’s been scientifically proven that walking helps with decision-making, and it’s something I’ve integrated into my work strategy.
4:00pm - 5:00pm –– I’m wrapping up emails from earlier.
5:00pm –– I help Issey out with dinner — he’s making a yummy summer-y soup with zucchini, tomatoes, and mushrooms. We sit down to eat around 6:00pm and then catch up on some TV.
I’m usually in bed by around 9:30pm so I can get plenty of rest before my early AM wakeup!
Okay, so that was your day. How did it compare to your ideal or “perfect” day?
It wasn’t a terrible day! As founder days go, it was a pretty typical Monday. Mondays for us are always a bit of a sprinted marathon on the laptop. Everything piles up over the weekend and everyone else around you is kind of jumping into their projects and emailing for this and that. Generally, my days end succinctly at 5:00pm, but this day I’m pretty sure I was preparing dinner and still responding to emails at 8:00 pm. Once it all added up, it was pretty close to a 12-hour day.
I still made time to take my nice hour-long walk with my boyfriend/co-founder. It’s non-negotiable that I have to get outside and move for an hour so I got that done, got a lot of things taken care of and nothing exploded! As far as Mondays go, it was pretty good.