4:38 AM -- I wake up suddenly, and panic that I’m late for something. I didn’t get to sleep until just a few hours before because I was up late trying to crank out new pieces of content for Pocket Palette. I go back to sleep and wake up two more times before it’s actually time to get up.
6:18 AM -- I wake up for real and get ready for the gym. On the way, I listen to my Harry Potter book on Audible. I read or listened to over 60 books last year, but this year I’ve taken to re-listening to a few favorites as a way to turn off my brain.
8:21 AM -- I get home from the gym, water the plants, make coffee, open the windows, and get into the shower. My face is puffy from the interrupted sleep so I do a face mask because I have an event later. I walk around the house with palo santo to get rid of the weird energy that kept waking me up and settle down to my desk. I’m so tired. I scan the agenda for the day to see when I can squeeze in a 20-minute nap.
10:18 AM -- I finish editing the blog posts I wrote late last night. The blog posts on our website are a huge part of our content strategy because we are able to reach audiences outside of social media through search engine optimization. It’s worked well for us! I send the blog posts to my business partner for a final edit and to load into our content queue.
10:31 AM -- I’m starving, so I walk to a bagel shop around the corner from my house. I order a sandwich and an alfajor to go.
11:10 AM -- I’m at my desk again and hit refresh on emails. I decide to take a nap, set a timer for 22 minutes, and get into bed.
12:00 PM -- Today I have my first video conference with a new freelance marketing client. Pocket Palette is my full-time job, which means I have other side hustles to fund the business. I’ve been an Instructional Associate in Marketing at George Washington University for a few semesters, but I don’t have a class this semester so I took on a new job. It’s hard to manage multiple projects, but I’m pragmatic, so I’m able to see that two hours of my work for them means I can pay for a Facebook ad for a month.
1:15 PM -- I finish the call with my client and Facetime my cousin, Tiare, who is also my co-founder. We have implemented daily check-ins to stay updated. Sometimes, like today, it’s only two minutes long. Since it ended early, I call my mom to catch up. We talk for 15 minutes.
1:32 PM -- I dedicate the next two hours to business development. As CEO, I’m in charge of partnerships, which usually means I’m just following up on emails. I’m also in charge of building the substance for business decks so today I’m crafting a 10-slide sales deck for a potential opportunity to sell Pocket Palette on TV. This involves getting quotes from my manufacturers and building sales projections. I don’t finish the deck; I’m hungry again, so I head to the kitchen.
3:53 PM -- I have an early dinner because I know there will be food at the event I’m going to tonight. I check our Shopify store for orders that need to be shipped. I know I won’t be able to send packages out in time today so I ask Tiare, who is on the west coast, to send them instead. She agrees. I quickly scan inventory for items we’re low on and place an order.
4:39 PM -- I check emails again but start flagging items that require a lot of brainpower for tomorrow morning. I find that my focus is usually better in the morning and early afternoon, so I use this time to catch up on travel and beauty industry trends on Google Alerts.
6:35 PM -- I get ready for the event I’m attending. I change into a dress, start curling my hair but get too lazy to do it all. I take a selfie for my husband, grab Pocket Palettes and business cards, and head to the venue.
7:25 PM -- I arrive at the event. This is a networking party that Latino Victory Fund (a progressive political action committee working to elect Latinos at every level of government) is hosting to kick off Hispanic Heritage month. I meet someone who has heard “so many great things” about Pocket Palette. I feel a sense of pride swell in me. I see friends and we get a drink together.
8:15 PM -- Someone comes running up to me gushing about Pocket Palette and thanking me for being a Latina entrepreneur. I’m shocked and a little overwhelmed.
8:45 PM -- I meet people, take photo booth pictures, delight in the hors d'oeuvres being served, talk to LVF staff and thank them for hosting the party. Then it’s time to head home.
9:36 PM -- I text my husband that I’m home, watch some TV to wind down, and sort the business cards I collected at the party. I write some follow up emails and schedule them to go out in the morning. I also write a LinkedIn post about meeting Pocket Palette fans, and schedule that as well.
10:50 PM -- I set my agenda for tomorrow. I cancel my 6:30 a.m. yoga class and laugh at my folly for scheduling it in the first place. Then I set up tools for my freelance gig so I can start right away tomorrow, and begin my bedtime routine.
12:25 AM -- I write in my journal, then send a goodnight text to my husband and set the sleep timer on the Harry Potter audiobook. Then, I go to sleep.