Virtual realities
Are Virtual Influencers More Valuable to Brands than Humans?
CGI virtual influencers connect idealism and capitalism in technologically advanced ways, but are they changing the face of social media and brand marketing for good?
Words that turn heads
How to Write Irresistible Product Descriptions That Drive Sales
When it comes to selling online, one thing is extremely important across the board: product descriptions.
Do what you love, impact an industry
The Maker Movement Is Making a Comeback
Consumer goods startups have been in the headlines for failing the expectations of shareholders and customers. Turns out makers are the antidote for recent threats to the space.
A shadowy future for the controversial social media app
It Might (Finally) Be Time to Delete Your Instagram
We’ve seen the next chapter of the app. Whether you're an influencer or casual scroller, you might not like what’s next.
Behind the scenes of a pre-seed launch
Startup Diaries: The Clean Skincare Company Centered on Skin Conditions
Supermaker goes to work with a co-founder fundraising for her new skincare company marrying skin conditions with self-care.
Put yer headphones on and learn
The Best Business Podcasts of 2020
Business podcasts are all the rage. And here are the best ones around. Now isn't that easy?
From exhaustion to exuberance
Building an Early-Stage Beauty Startup for People on the Go
After a successful Kickstarter campaign and first year of online sales, Pocket Palette sets its eyes on fundraising and expansion.
Every Shade in Between
Ushering in Beauty's Age of Inclusion
Deepica Mutyala's lipstick hack video amassed a viral 10 million views. Now big beauty and venture are getting behind her company's inclusive product movement.
BTS of a Fledgling Wellness Brand
Startup Diaries: Pretty Mushroom
After studying neuroscience at Johns Hopkins, Nadine Joseph founded Pretty Mushroom with the goal of simplifying the confusing world of adaptogens.
Outfitting a Rapidly Growing Female Sport Industry
Society Nine: The Boxing Lifestyle Brand Drawing on the Fight in Every Woman
“It unleashed a whole slew of emotions along the emotional spectrum that I never knew I could feel all at once. I felt like a new sense of womanhood was unleashed, like a fuller sense of self.”
The modern convenience gets a colorful makeover
Bippy Is Building a Sustainable Brand for Your Butt
“The world doesn’t need another toilet paper brand. It needs one that’s sustainable, innovative, and carbon neutral.”
