The challenge has been the struggle with growing Live Tinted while still continuing to do justice to my own digital community. I feel this consistent guilt like I’m not giving them enough. Being an entrepreneur comes with sleepless nights, and a lot of hard work, and I am here for all of it, but my heart remains rooted in building Live Tinted. I’m trying to find a balance to do it all. I’ve been much more particular with regards to brands I partner with to make sure they align with the Live Tinted mission. I’m honestly figuring it out everyday as I go.
You regularly show your family and often share heartfelt moments and conversations with your parents and siblings. How has family played a role in the success of launching your brand and where you are today?
I couldn’t have done this without my family. My parents didn’t understand my choice of career, and stood behind me anyway, through wanting to work in beauty [instead of being a doctor like my sister], starting a YouTube channel, moving from Texas to NYC to LA, the unpredictable schedules and lifestyle, and ultimately the choice to create something of my own for a larger purpose. My parents marveled and cried at my first TV appearance and they placed one of the very first orders for a set of Huesticks. I wish growing up I appreciated how amazing parents really are, but as I get older, I realize more and more that nothing is possible without a strong support system.
How many employees do you have now, and what big hires do you see yourself making in the near future?
We have a small team of 7, including me, some being full-time employees and some being part-time consultants. As Live Tinted grows, so will the team, in a multitude of areas. But for me, it all comes down to the critical pieces of the business that supports our customer experience—so ensuring that we are engaging with our community, creating the right kinds of opportunities to discuss topics important to them, focus on creating thoughtful and effective products, being operationally solid and sustainable, and going above and beyond to make their overall experience with the community and the brand positive and meaningful.
Are you eager for your brand to continue to expand internationally? Where do you see Live Tinted having the greatest impact?
Man oh man, am I? I get excited thinking about it everyday. I can’t wait to see Live Tinted go global and am very eager to make this happen! That said, we are a startup company, with a small startup team. And logistically, there’s a lot that needs to fall into place to make this possible. We’re definitely working on it and are so excited to take our mission and products worldwide.
Our biggest impact is in our collective power to challenge social and industry norms and demand change. We plan to deliver on that mission no matter how much we expand and grow, and it will continue to be our core mission throughout.