For Joseph, her wellness company Pretty Mushroom was born out of necessity. After experiencing high stress and burnout while studying neuroscience at UC Berkeley, she found herself looking for natural remedies for her health problems.
After experimenting and creating wellness blends to enhance her mood and mind—and cure her eczema—Joseph and co-founder Jeffery Saeteurn decided to build a company that could provide natural antidotes to the stresses of the modern world.
Taking notes from both neuroscience research and the traditional cultures their ingredients come from, Pretty Mushroom formulates plant-based blends with the goal of helping people feel well—from the inside out.
Joseph took us to work with her for an inside look at what a day as a young founder of a wellness brand looks like.
June 10, 2019
6:15am -- Wake up, get ready for the day! I started with some light stretching.
6:30am -- Walked the pup! I have a one-year-old labrador, Cora, who I walk every morning. I like to take this morning walk as quiet time for myself. I usually don’t bring my phone with me.
7am -- Gym. Today I did spinning on Peloton!
8am -- Showered, then put on a bentonite clay mask. Went downstairs to prepare a smoothie. Today I had a Matcha Blueberry smoothie with our Happy Mushroom blend in it. I set the smoothie, some prepped lemon turmeric tonic, and some frozen blueberries on a portable platter. I currently work from a home office, so I brought all of my food/drinks up to the office.
9am -- Before settling in to answer emails in my office, I wash my face mask off. On my computer, I open up my to-do list, email, and all of our social media platforms. I spent some time answering emails.
10:15am -- I had a brief call with my uncle, who is a real estate and startup investor.
10:40am -- Influencer outreach. Lately, I’ve been interested in topics surrounding self-care and wellness. The term ‘self-care’ is starting to become an overused buzzword in marketing and news outlets. Separating out what self-care means for me personally means ignoring a lot of marketing jargon and messaging. I think we all have to remember that self-care doesn't have to be expensive or exclusive. Given that, I am starting a new series on our company blog where we ask people what self-care and wellness means to them. Today, I focused on reaching out to women of color in the wellness space that I have long admired from afar.
11:25am -- I was introduced to a WeWork Labs Manager via email, so I scheduled a time to meet with her on Friday. Then I did some research on their accelerator program and food labs membership. I also evaluated whether or not this would be something that could help grow our business.
11:35am -- I was so engrossed in that research that I didn’t notice that my dog was eating the broccoli microgreens that I have growing in my office. I currently have three 10”x20” trays growing in coco coir besides my desk. Cora demolished one of the trays and there were bits and pieces of dirt and half eaten broccoli sprouts all over the floor. It took some time to clean this up; I tossed the ruined greens in the compost bin.
11:45am -- I reconciled some expenses that our bookkeeper had issues classifying from last month via Bench Accounting. I also signed us up for automated sales tax filing for next quarter (I used TaxJar, our sales tax filing software).
12:15pm -- Photoshoot of our products. Experimented with colored water and monochromatic forms and shapes.
1:20pm -- Prepped lunch (microgreens salad with avocado and tahini sauce) and brought the lunch up to my office. Since my schedule is a bit booked today, I ate while I worked.
2pm -- I had a brief call with a consultant for our sales and distribution strategy. I put down on my to-do list to talk to Jeffrey, my co-founder, about the pros and cons of moving forward with her.
2:50pm -- Nap! Sleep is definitely a priority for me.
4pm -- I received a delivery from our local printing company for an order we placed. This reminded me that I have to place another order for product inserts. I spent a bit of time redesigning the product inserts then sent it to our printer.
5:15pm -- I talked to Jefferey about the pros and cons of moving forward with the consultant I talked to about our sales and distribution strategy earlier.
5:50pm -- I have been training my assistant, Marshanette, to reach out to potential stockists and send samples over to them. I reviewed some of the emails and DMs she sent out and gave my critiques. I also wrote up a document for her on Basecamp.
6:30pm -- I took Cora for a short walk.
6:50pm -- I got back to the product photoshoot. I uploaded and edited photos and sent them to my assistant to upload to Instagram.
7:40pm -- Showered, got ready for bed.
8pm -- Usually Jeffery and I will watch an episode of something on Netflix, but I want to retire early today. I’ve been fighting a headache all day so I just wanted to get some rest. I made a lavender latte with genius mushroom and grabbed some frozen blueberries and fresh strawberries and went up to our room to settle in with a book (Michael Pollan’s Food Rules and The Essential Rumi by Coleman Barks). Not feeling a full-blown dinner tonight (yet).
9:45pm -- I finished Food Rules and decided to save Rumi for tomorrow. Going to slather on some body oil, take my before-bed vitamins, and do a 15-minute guided meditation before sleeping.