Did you go to college? If so, what did you study?
After high school, I went to Humber College in Toronto where I earned my associates degree in Fashion Merchandising. Later, I completed my Bachelor of Arts and Science degree at Dallas Baptist University.
What were you doing before work before starting your company?
I started my career as a Junior Analyst at the boutique investment banking firm Donaldson, Lufkin, and Jenrette that was later acquired by Credit Suisse. I left the firm in 2002 and changed careers, becoming a Meeting Planner and worked for the Wall Street Journal, LG Electronics, Mayor Bloomberg’s administration and, most recently, Deutsche Bank in 2017.
Where did you first get the idea for Private Packs?
After I left my marriage, it took me a while to get my mojo back. In an attempt to honor my body and relieve some stress, I planned a day of pampering for me and my vagina. That’s just how I roll. A Brazilian wax was on the agenda, but I didn’t expect the esthetician to remove all of my skin down there. When I got home, I searched for relief, and what did I find? A bag of peas in the freezer. I couldn’t stoop that low, so I went with a frozen water bottle and waddled over to my laptop. After searching online for a vaginal gel pack, I realized there was nothing like this available. But, I needed something like it all the time! Whether I was sore after spinning, pre-menstrual and feeling crampy, had a UTI, or just [because of] painful sex—intimate areas need care just like any other part of the body.
What did your journey to launching Private Packs look like? And how did it affect your relationship to financial stability?
The waxing accident that became the catalyst for Private Packs happened in 2014, but it didn’t become a real company until January 2017. I had a steady income which allowed me to pay for expenses that are required for most hardware startups: prototypes, molds, product samples, patents, and so on.