What did the transition from your previous career to launching this company look like?
Everything I’ve learned through my career translated very well in launching the company. In terms of transitioning, I was working as a freelancer at the beginning, so I was doing both my freelance job and building Wildflower. When the company started to occupy more of my time, I stopped taking freelance jobs.
Letting go of a steady paycheck is terrifying for most people, did you have a safety net or back-up plan?
Soon after launching the company, we decided to go public and my family was one of the very first investors. So, although it was not my own money, there was (and still is) a massive pressure to do well and succeed, not only for my family but for all the people and public that invest in us as well. This reality keeps us motivated and on our best behavior, and although it is tough when there is no way to fight the market, we do feel fortunate to have the support of so many people that believe in us.
How have your conceptions of financial stability changed since starting your own company?
I am more cautious to make assumptions about financial situations and making predictions based on trends and numbers, as there are so many uncertainties in cannabis and still with the CBD industry. Also, being a publicly trading company, we are volatile to the market trends, which often has nothing to do with our performance. This enforces us to be extra conscious of our finances.
What’s been your plan to profitability?
Our leadership team believes strongly in organic growth. For good or bad, we have raised capital as we have needed it to grow. So, unlike others in the cannabis “green rush,” we have not overcapitalized and spent money by overpaying for assets. Much of our capital has come from friends and family, and last year we began more public capital raises. Regardless, due to the roots of our capital, we respect our assets and seek to create value with each dollar we spend.