We all know the importance of a good first impression.
Right now, as we all face the current global situation, those first impressions matter even more than usual for makers, brands, and businesses as they can make or break a shopper’s decision to buy from you.
That said, it’s important to consider how you are building brand loyalty right now. The impressions you make in the current context will surely impact the way consumers interact with you in the future.
So where do you begin?
For online brands, the first impression usually happens on the About Us page. That’s where readers get their first introduction to your company culture, core values, and the people running your business.
Communicating those messages is crucial because even in a time when it’s possible to do most of your shopping online, customers still want human connections. The “human element,” as it’s called, can add authenticity to your brand and make it more personable. And it should be all over your About Us page.
How to write an About Page your customers won’t forget
We’ve all heard the saying, “You only have one chance to make a good first impression.” Studies show your website only has 50 milliseconds to make that impression, and many visitors learn about your company through the About Us page. In fact, a study conducted by KoMarketing found that 52 percent of visitors want to see an About Us page.
If your About page is weak, you could be making a bad first impression with half of your visitors.
Fortunately, creating an unforgettable About Us page is easier than you think. Here are five tips to help you write a compelling page that will help you leave a strong first impression with your visitors.
Use the story format
If you’ve ever read a comic book or watched a movie based on one, you know that people love a good origin story. Capitalize on that curiosity by telling the origin story of your company.
You can cover the 5 Ws and the H:
- Who are the founding or otherwise important members of your company?
- When was your company founded?
- Where did it all begin?
- What product or service are you offering?
- Why are you offering this product or service?
- How are you going to meet the needs of your customers?
Popular marketing platform Mailchimp tells a great story in their About Us page that gives readers insight into what the company set out to accomplish.