Virtual realities
Are Virtual Influencers More Valuable to Brands than Humans?
CGI virtual influencers connect idealism and capitalism in technologically advanced ways, but are they changing the face of social media and brand marketing for good?
First things first
How to Nail First Impressions With a Compelling About Us Page
Your About Us Page is where readers get their first introduction to your company culture, core values, and the people running your business.
A trickier way to pay
Modern Buy Now, Pay Later Lenders: Debt Vultures, or Dream Planning Providers?
The buy now, pay later setup has seen a huge resurgence in the U.S.—but there's a catch with this payment model.
Words that turn heads
How to Write Irresistible Product Descriptions That Drive Sales
When it comes to selling online, one thing is extremely important across the board: product descriptions.
It's sink or swim
Should Small Businesses Shutter—or Soldier On?
Weighing the downsides of closing business versus revenue loss, layoffs, insolvency, and coronavirus exposure.
Do what you love, impact an industry
The Maker Movement Is Making a Comeback
Consumer goods startups have been in the headlines for failing the expectations of shareholders and customers. Turns out makers are the antidote for recent threats to the space.
Building an allergy-friendly brand
The Snack Brand Bringing Peace of Mind to People With Dietary Restrictions
The founder of allergy-friendly brand Partake Foods dishes on her experience leaving Coca Cola to enter the startup world.
Pop-up memories that last a lifetime
Connected by Consumption: Pop Up Grocer's Emily Schildt
Building retail experiences that stick with consumers in our age of ephemeral media and Instagram Stories.
