Virtual realities
Are Virtual Influencers More Valuable to Brands than Humans?
CGI virtual influencers connect idealism and capitalism in technologically advanced ways, but are they changing the face of social media and brand marketing for good?
On bouncing back
How to Position Your Business for a Strong Recovery From the Downturn
Ask yourself: What’s the story I want to tell about my business at the end of this?
First things first
How to Nail First Impressions With a Compelling About Us Page
Your About Us Page is where readers get their first introduction to your company culture, core values, and the people running your business.
The credit card making waves
This Company Wants to Even the Playing Field for Startup Access to Capital
It’s an uncertain time and Brex’s corporate card may be the safest option for some businesses.
The green milkman model
The Wally Shop: How Getting Groceries Delivered Can Mean Going Green
The Wally Shop is delivering groceries via a business model built on sustainability and low-impact practices.
Words that turn heads
How to Write Irresistible Product Descriptions That Drive Sales
When it comes to selling online, one thing is extremely important across the board: product descriptions.
Better bathrooms, one office at a time
This Startup Delivers Curated Personal Hygiene Products to Your Workplace
A co-founder in the midst of an equity crowdfund takes us to work for a day.
It's sink or swim
Should Small Businesses Shutter—or Soldier On?
Weighing the downsides of closing business versus revenue loss, layoffs, insolvency, and coronavirus exposure.
One part fashion, one part positivity
Madhappy Is Spreading Mental Health Awareness Through Fashion
A new wave of designers is spreading an optimistic message about a global issue: mental health.
No two-day shipping here
Wait, How Did We Buy Presents Before Amazon?
Four nostalgic stories about the holiday catalog heavyweights of pre-ecommerce yore.
NOT-O Your Average Makeup Brand
Going With The Flow: From Thrift Store Worker to Beauty Brand Founder
Gloria Noto’s sleek, minimally designed natural cosmetics line speaks to the conscious consumer with a level of effortless cool—here's how she built it.
Bringing education and identity to the "ethnic food" aisle
The Untold Story of Where Your Spices Actually Come From
Diaspora Co. is connecting turmeric's surging popularity in the Western wellness industry back to its indigenous roots.
