In today’s digital-first world, seemingly everything is happening online. But 2Swim believes that online connection can go deeper than what currently exists in our social media landscape. On 2Swim, each post acts as the start of an open group chat, enabling more meaningful engagement in a world where people are thirsty for community. From there, users can narrow conversations to groups and DMs, and set conversations to private at their own discretion. Think social meets chat.
2Swim is getting ready to launch as an invite-only platform this month (you can request an invite on their site). Though the initial launch is reserved for people of color, LGBTQ+, and women-centric communities, the app will eventually open up to more people.
Co-founder Mica Le John brought Supermaker to work with her to take a peek at what it looks like to launch a brand new social tech product enabling people and communities to show up as their authentic selves.
7:30am -- I wake up right when my alarm goes off and I’m out of bed immediately. I rinse off my overnight face mask and moisturize before making Chai with a splash of soy milk and a vegan smoothie bowl for myself and my husband and co-founder, Michael.
8am -- I sit down with my tea and bowl and skim through my morning news (Daily Carnage + Morning Brew). This is followed by a review of my “goals” list: I have a little notebook where I track short-term and long-term goals; I review it every morning.
8:30am -- My morning call was cancelled, so I end up having a conversation with Michael about our alpha launch which is happening tomorrow!
9:30am -- I prep for a different investor call happening at 10. This includes reviewing our materials and doing some additional research into the person I’m speaking to.
10am -- Great meeting. I take notes after each call so when it’s done I do a quick mental breakdown of how it went and things I need to remember for future conversations.
10:30am -- I have a call with one of our interns, Lucille. She has been helping me research angel syndicates that I want to apply for. This week she’s switching over to helping find community leaders that might be interested in connecting their members on 2Swim.
11am -- I debrief with Michael about the investor call and discuss some of the investors I’ll be meeting this week and next. A founder friend, Olamide Olowe, and I were invited to take part in a Black female founder workshop this week in San Francisco, and then she, her co-founder, and I are headed to NYC to meet with folks. I moved to LA from NYC in July so I’m excited to catch up with both friends and investors out there.
12:30pm -- Lunchtime! Today we’re having a little bit of mac ‘n cheese with a healthy dash of Sriracha, vegan sausage, and a side salad. Today’s high is 88°F so I’m drinking copious amounts of water right now.
1pm -- Olamide arrives to pick me up. Once a week a bunch of us get together at Reparations Club to work. The owner, Jazzi McGilbert, is a close friend and lets us all loiter and use her wifi for free. I work on a combination of things: follow ups with investors I plan to meet in NYC; calls with Community Partners; a call with one of my advisors, Samira Ibrahim, to discuss an upcoming 2Swim event.
3:45pm -- I have a 4 PM meeting with a friend-of-a-friend who I’ve been trying to find time with since July. Olamide drops me off en route to her house.
4pm -- The woman I’m meeting with is awesome. We have a deep conversation that covers so many topics: 2Swim and the future of communication, fundraising as a female founder, hypnosis, Toronto (where I’m from), personal development and more. We make plans to do dinner when I’m back from the trip.
5pm -- I walk home from the café and double-duty by taking a call with a serial entrepreneur who appeared suddenly in my life this past week and has been incredibly helpful. He and I discuss storytelling and his work with youth (I spent the last 2.5 years directing the education department of a NY youth arts non-profit).
5:30pm -- I have a call with our intern, Sinaia. I hired her as my Education intern at the non-profit in 2018 and she is now stuck with me forever! She and I discuss the onboarding plan for the community partners we are welcoming onto the platform next week, outreach for the new folks joining us, and the fact that her teachers give her an insane amount of homework.
6pm -- I chat with my dad for a bit before Michael and I go for dinner. Conversation is a little bit of everything; we’re more work-life integration than full shut off on one or the other.
7:30pm -- I head to the gym after dinner. My schedule is so packed these days that it’s really hard for me to go for a full weights workout; I go and use the rowing machine for half an hour because it’s resistance and cardio. I find it super meditative.
8:15pm -- Back from the gym. I shower and realize I need to shave my head before I leave on Thursday. You can always tell when my to-do list is long based on the length of my hair.
8:30pm -- I got a bunch of emails over the last few hours while we were out so I reply to those while listening to my “Chillout” playlist. It’s a mix of jazz, classical, R&B and soul.
9:30pm -- I’m working on an article for the “Thoughts” page of our website about the future of social, so I spend a bit of time mapping out what I’m going to write.
10:30pm -- I have to shut down for the day otherwise I keep going until bed (which is not good because I then stay up thinking about work). This means: computer closed, lights dimmed, candles lit. I’ve been reading a lot of books about happiness lately (we’re focused on developing additional ways to facilitate joy in 2Swim) and one activity I’ve really gotten into is a gratitude-ish journal. I try to list as many happy-making, positive things that happened that day and why they were so wonderful.
11pm -- We run a pretty tight ship in terms of nighttime timing. Every night, at 11 o’clock Michael turns off all of the lights while I brush my teeth, wash my face, and moisturize.
11:10pm -- I pull out my meditation cushion and park myself on the living room floor. Michael sits on the couch and we meditate together for 20 minutes.