What’s been your company’s biggest victory so far?
Probably being the number one cold and flu product on Amazon. It felt surreal but also in some ways I felt like it made so much sense—my team’s so good and the product’s incredible, too. I can be a person who’s quick to gloss over victories, which is exactly what you shouldn’t do and is also something I’m working on right now.
What does your self-care routine look like?
I work out probably 4 or 5 days a week, whether that's a 15-minute run, a yoga class, or whatever I can do. I don’t have tons of time, but I prioritize that. Also, getting into nature. I love beekeeping and that’s something I try to do as often as possible.
I try to meditate and gratitude journal every single morning and evening. I’m trying to really recognize—especially as a startup where things are constantly changing—that it’s really important to take stock of the wins and what filled you up that day.
What are some resources that have helped you on your journey?
The book Mindset by Carol S. Dweck was a really important book for me. I’m also re-reading The Alchemist right now. I encourage anyone who’s at a transitional phase of life or dealing with change to read this book. It’s about remembering that the path to personal fulfillment is not easy, it’s often scary and laid-in with challenge and feels unclear at times, and that’s really important to remember. Principles by Ray Dalio has been formative in my leadership. And as for podcasts—I love Entrepreneurial Thought Leaders and How I Built This.
What’s your advice to someone who is considering taking “the leap”?
Create that cushion, especially if you’re bootstrapping, so that you’re supported. There’s a lot of fear and scarcity in taking an entrepreneurial leap, so the more stability you can create, the better.
The other piece of advice is: get ready to be fully self-reliant and confident and know when to take feedback or throw it out. You have to have a lot of belief in what you’re doing if you’re going to be an entrepreneur. Also, if you’re going to be an entrepreneur, don’t do it just to be an entrepreneur. You need to really love the problem you’re solving and what you’re building, because it’s really hard. I can’t imagine what it’s like for people who aren’t truly passionate about what they are creating.