Two years ago, Ashley moved from New York to LA. Around the same time, Gianna was packing her bags in Melbourne to settle down in Los Angeles. Within a week of her arrival, the two community developer powerhouses had several mutual friends attempting to connect them. "I had emails, texts, Facebook messages, saying I needed to meet this girl," says Ashley.
With no agenda in mind, the two agreed to an afternoon date. Three hours later, both walked away from that encounter knowing they had found someone special.
At the time, Gianna was working on her previous company, One Roof, which reimagined workspaces for women, and Ashley was working as a community developer for brands like Wanderlust. It didn’t take long before the two arrived at a mutual inspiration for incorporating technology into a platform built to enable access to communities created by supportive women.
The two schemed to send an email survey to a list of connections and friends. To their surprise, within forty-eight hours, hundreds of women were interested in participating.
"It was a 30% conversion in virtually no time," shares Ashley.
Initially, Quilt was conceived primarily as a coworking space, but Gianna and Ashley quickly observed that its potential extended much further, demonstrating a clear personal need for its users.
“Women all over wanted to have meaningful conversations. The Quilt woman is someone who knows how valuable it is to grow and build off each other, someone looking for the next steps to take, and someone who believes in growth within a community,” explains Sumner. “[She] is looking for ways to support someone else. She's also looking for that other woman who's been there before her that can share her experience. Quilt was much more than a coworking space. It was about conversations and developing a community.”