Brands Are Saying They Stand Up for Black Lives, But Do They Really?
Big brands and businesses keep coming out in support of the movement for Black lives. Here’s how to tell if they really support Black people.
Join the Revolution
There are many ways to offer solidarity, whether you are physically able to attend protests, or not.
On May 25, people across the country watched yet another horrific act of violence be committed against the Black community in the case of George Floyd, who was murdered by Minneapolis police.
It took four days for Derek Chauvin, the police officer responsible for murdering Floyd, to be charged, and the other three officers who participated in his death have yet to face consequences.
Around the country (and the world), protesters are taking to the streets to demand justice for the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, Tony McDade, and countless other Black victims of police brutality. Front liners are risking their lives to fight against the racism and injustice being carried out by the police and government. Stalled arrests and failures of justice have served to uphold violent iterations of white supremacist legal and social structures.
We support activists and allies organizing nationwide in these demonstrations, and the Black and Brown visionaries leading the way from the frontlines. This work is especially timely as we enter Pride Month, which only exists because of the Stonewall Riots of 1969 led by trans women of color and reminds us that looting and fires were integral tactics in historical struggles for justice.
As mass arrests climb into the thousands, protesters—and other organizations and initiatives providing support—need financial and material support. There are many ways to offer solidarity, whether you are physically able to attend protests, or not.
Bail funds, legal aid, and other resources are trending across social media, and these vital forms of participation will continue to be necessary as demonstrations reach further escalation. In addition to police forces, the National Guard is deployed throughout various U.S. cities, and Trump has threatened military deployment.
Here, we’ve compiled a living list of bail funds, legal aid services, and other organizations supporting this uprising and the Black Lives Matter movement. It can be an overwhelming time to figure out which action to take, our hope is that if you're unable to take physical action, you'll consider donating funds to one (or more!) of the 50+ resources below.
Send funds directly to George Floyd’s family members.
A fundraiser to assist Ahmaud’s mother and immediate family.
Donate to support the family of Regis, who was pushed off a Toronto building.
Jamee was murdered by the Florida police. Help his immediate family recover from their loss.
Donate to help cover costs for Destiny’s funeral, and to provide a future for her daughter, Dream.
Help fund a scholarship in Destiny’s memory for future students of the cosmetology program where she studied.
Official fund for Eric Rosalia, who was tased and shot in his own driveway.
Fund for Dion, who was killed on Memorial Day for sleeping in his car.
100% of funds go directly to the family of Tony, a transgender man killed by Tallahassee police.
Funds to support peace and healing for Darnella, who bravely filmed the murder of George Floyd.
Leslie was shot while protesting peacefully. Funds will cover medical expenses, as she recovers in the ICU.
Bail fund run by the Democratic Socialists of Hawaii.
Black-led and Black-centered collective of abolitionist organizers, lawyers, and activists working to end pretrial detention and mass incarceration.
Split a donation between bail funds across the country.
Relief for jailed LGBTQ people who can’t afford bail in over 15 states across the country.
Community fund assembled after George Floyd’s death, allocating funds to pay bail funds and immigration bonds for individuals arrested for protesting police brutality.
Led by Black, trans, and queer community members, this Minnesota-based organization is dedicated to shutting down oppressive and violent systems towards long-term transformation.
A coalition that advocates for and invests in community-led safety initiatives in Minneapolis neighborhoods.
This Los Angeles-based fund is paying for fines, bails, court fees and legal support for protesters across the city, as well as medical and transportation needs, and direct BLM support.
A revolving fund that provides relief for protestors.
A Miami-based organization, run by Fempower, freeing people through a bail fund.
A fundraiser covering bail expenses for arrested protest supporters.
Funds to help restore black-owned Atlanta businesses that were damaged throughout the protests.
Bail fundraiser for arrested individuals in Cook County impacted by structural violence.
Community fund providing bail, legal support, and post-release support for Louisville activists.
Community fund working to bring equity to the New Orleans criminal justice system through providing drug testing, fines, jail fees, and bail.
Black-focused legal relief and bail funding for Baltimore activists.
Providing bail for low-income people in Massachusetts.
Activist-launched relief fund designed to provide bail for protestors.
Freeing arrested individuals in Kansas City.
Providing bail for protesters in Omaha, Nebraska.
Nonprofit community bail fund for Brooklyn’s incarcerated individuals.
Funds for releasing protesters in Buffalo, New York.
Helping protesters reach bail in Columbus, Ohio.
Legal support offered to protesters by The Portland General Defense Committee since 2017.
Direct bail funding and assistance in Philadelphia.
Working to bail out incarcerated individuals in Allegheny County Jail. In memory of Frank “Bukit” Smart Jr., a victim of a preventable death at ACJ.
A nonprofit working to free local, low-income individuals from jail.
Restoring Justice, the Bail Project, and Pure Justice have teamed up to raise bail relief in Houston.
Directing funds to arrested demonstrators.
Freeing individuals from jail and the burden of bail in Richmond, Virginia
Bail for arrested individuals across the Seattle area.
Collecting donations to bail out black and brown Milwaukee organizers.
Generating funding to release and support Toronto protestors who end up incarcerated.
An experimental reparations based funding and investment program distributing funds to Black and Brown, queer and trans members.
A video project of Black art that funnels 100 percent of ad revenue to associations offering donations to bail funds, family funerals, and other Black Lives Matter justice efforts, without having to pay money or go out to a protest.
Choose to distribute a donation between 39 different funds, or allocate money to specific organizations.
An organization engaging policy solutions to end police brutality in the United States.
A media collective covering the history and causes that underlie social, economic, and environmental issues.
Support of the movement to end state-sanctioned violence, and donate directly to Black Lives Matter.
Sign the Black Lives Matter petition to #DefundThePolice.